The world is facing huge social and environmental challenges. Its rapidly growing population and changing consumer behaviour are putting more pressure on the environment and natural resources. Moreover, social inequalities are on the increase. The current economic model is reaching its limits in terms of overcoming these challenges.
For that reason, a sustainable future is only possible if the economy succeeds in decoupling resource consumption from the growth in prosperity. A green economy takes the scarcity of natural resources into consideration as more resources may not be consumed than are available. The green economy model also supports the reduction of poverty through economic development.
A green economy can only be attained at global level if each individual country contributes to the process. All participants in the economic system and all levels of government must take action at national level. These include producers, consumers, investors, politicians and other decision-makers.
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